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Direct Thermal Printing Labels: Meaning, Benefits & Printer Types

  Labels play a quiet but powerful role in everyday business tasks. From shipping parcels to managing stock, the right label can save time, reduce errors, and improve workflow. One popular option many businesses rely on today is direct thermal printing labels . They are easy to use, cost-effective, and well-suited for fast-moving environments. This guide explains what direct thermal printing labels are, how they work, their benefits, and the different printer types available—so you can decide if they’re the right choice for your needs. What Are Direct Thermal Printing Labels? Direct thermal printing labels are labels that produce images without ink, toner, or ribbons. Instead of using extra supplies, the printer applies heat directly to the label surface. When heated, the label changes color and forms text, barcodes, or images. Because of this simple process, direct thermal printer labels are commonly used for short-term labeling needs such as shipping labels, receipts, and prod...
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Grow Your Market Share With Point Of Sale Printers

The POS receipt printers can play a huge role in increasing sales and thereby market share. Earlier, the purpose of the POS receipt was not much. Such a receipt served only as a purchase proof. Many of the POS receipt printers, POS terminals, cash registers, and ‘credit card’ terminals provide the ability to print customized messages on the receipts.

pos receipt printers

Here are the various ways the ‘Printed Receipt’ generated by thermal receipt printers is capable of increasing the market share.



  • Logos:

    A receipt can play a crucial role in promoting a company. To boost your brand, you must include your logo and website on the receipt. The next step is adding a ‘call to action’ in the receipt printed by mobile receipt printers. This would encourage customers to buy from your establishment. One of the unique ways to stay ahead of your competitors and create brand recognition is by receipt marketing. 

  • Coupon Offers:

    Coupons are the right way of lowering cost and thereby increase sales. Coupons can help in saving on the expenses of the customers appreciably while at the same time; help them in bringing the business. You can experiment by using coupons for promoting the new products.

  • Email Registration:

    It is possible to build up the email database by merely directing the customers for registering on the website for a special promotion, e-newsletter, and sale notification. This would help you in further communication with the customers and staying at the forefront of their minds. It is an excellent idea to offer a coupon or discount for facilitating the process of signing-up.

  • Advertising Specials:

    Specials are the best way of driving incremental revenue and increasing the guest frequency. The best way to draw customers is by offering specials if they visit your shop on a specific day. Try and promote the offer for a limited period on a newly launched product for boosting sales.

  • Promoting the Special Events:

    You can increase awareness related to holiday promotions, clearance sales an as well as anniversary events by providing the information at the bottom of receipts. You can get rid of the excess of the inventory and earlier stock with the extra foot traffic. 

These are the various ways you can put your POS receipt printers to use and increase your market share. You can also read our new blog on how to make your retail section more efficient with pos systems
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Location: Pitt St, Sydney NSW 2000, Australia

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